Streams of ‘s theme song for the latest instalment have plummeted, according to reports.
Writing in hison Sunday, Roger Friedman claimed: ‘The languid record sold just 6,100 copies last week all streaming, almost no downloads.’
However, upon its February 2020 release, 19-year-old Billie’s song was a hit, scoring the biggest opening week of all time for a Bond theme and slotting straight into the number one position on the UK’s Official Singles Chart while racking up 10.6 million streams.
Plummeting: Streams of Billie Eilish’s theme song for the latest James Bond instalment No Time To Die have plummeted
Record-breaking: However, upon its February 2020 release, 19-year-old Grammy winner Billie’s song was a hit, scoring the biggest opening week of all time for a Bond theme
Suggesting the significant drop-off in streams is due to No Time To Die’s much-delayed release in the wake of the pandemic, Friedman added: ‘The release of the film didn’t do anything to revive the theme song by Billie.
‘Originally released in February 2020 and not much of a hit, the producers should have replaced it during the hiatus or asked for a livelier remix.’
MailOnline has reached out to representatives for Spotify for comment.
However it’s not just the Daniel Craig-fronted blockbuster’s theme song that Friedman fears for.
Explanation: The significant drop-off in streams is likely due to No Time To Die’s much-delayed release in the wake of the pandemic (pictured: Billie in the Bond theme’s music video)
Impressive: A week after its February 2020 release, Billie’s Bond track had earned 90,000 chart sales and 10.6 million streams, according to NME