The beauty and cosmetics industry has seen a major boom over the last few years with a lot of international brands entering into this sacred space of making us look and feel better.Experts also feel that along with this boom the beauty care industry has a tremendous scope to grow even more.

Berina has been a popular name when it comes to hair care products. A brand founded in Bangkok, Thailand back in the 1950's and has been manufacturing cosmetics products ever since.

Over time it has built a reputation across various professional styling and treatment products category. They also offer an interesting palette of colours. Arguably, Berina straightening creams and products are of the highest standards and quality that are famous across the globe.

It won't be wrong in saying that Berina is Thailand's No. 1 brand in the hair care and color segment, also in the process of creating a mark across different countries.

When it comes to hair care, straightening has been a very popular trend.

It is a styling technique which has been around since the early 1980's, involving the flattening and straightening of hair to give it a smooth, streamlined and sleek appearance. One can straighten by using a hair iron / hot comb and chemical relaxers. Though it is usually advised not to use chemicals, still we get to see a lot of these care products in the market promising us wonders.

One such chemical relaxer or chemical wonder is the Berina Straight – Hair Straightener Cream.

Berina Hair Straightener Cream is used for resistance hair. It provides a desirable outcome which looks natural. This product contains Thioglycolic acid 9.00% w/w and Sodium Bromate 12.00% w/w and is available in 3 different sizes.

Using straightening iron repeatedly will eventually make your hair dry, brittle and damaged. It will eventually lose shine and look dull. It is also feared the frequent use of straightening iron creates split ends. That is why professionals usually recommend using straightening creams over iron rods.

How to use Berina Hair Straightener Cream:-

  1. Shampoo hair, rinse off and dry.
  2. Squeeze Berina Strength Hair Straightener Cream into a glass or Plastic container.
  3. Apply cream onto hair thoroughly with a brush, while avoiding approximately 0.5 cm from the scalp.
  4. Carefully straighten hair by combing from the roots till the ends for 3-5 minutes
  5. Leave cream on and comb intermittently for at least 20-30 minutes.
  6. Rinse off thoroughly and dry with a towel.
  7. Apply Berina Fixer Neutralizer and comb for 20-30 minutes.
  8. Spray water to dampen hair.
  9. Massage hair and scalp.
  10. Rinse off thoroughly and set hair as desire.

It is recommended that after straightening; follow the treatment with Berina Protein conditioner and hair coat.It would help in generating a healthy look and increase the volume of hair.

Berina Straight Cream is available in 3 different sizes, 60gm, 110gm and 300 gms.

This straightening cream over time has gained acceptance not just with the regular customers but also professionals, for instance makeup artists, hair stylists and prominent figures from the glamour industry.It is used across saloons and is strongly recommended.